Ultimate Guide to Promote Travel Website on Search Engines

Whether you’re a travel startup or an established travel agency, there is no denying that competition in the tourism industry is at an all-time high.

You will find hundreds and thousands of travel businesses across the globe trying everything they can to get visitors to book with them.

And it all starts with getting people’s attention. Unless you’re an International OTA like Expedia, Booking.com, or even MakeMyTrip, the biggest challenge bulk travel businesses face today is becoming found, more so than acquiring inventory and competitive prices.

You can have the best rates on the planet, but when people can’t find your business at the ideal time, it is not good.

As more and more people use the internet to research and book travel, your company needs to have a solid internet presence, especially on social media and search engines.

According to studies, search accounts for almost 40% of traffic created by travel companies and despite the dominance of large OTAs, it remains a key marketing channel for travel agencies.

So we recommend that you should get hire SEO for Travel Agency to obtain more potential customers for your business.

In This Blog Article, We Will Share Some Expert Tips On How You Can Improve Your Presence On Search Engines:

➦ Conduct Keyword Research

• You must understand what questions your target customers are typing into search engines to research or buy the kind of services you provide and then target those keywords.

• For this exercise, we recommend using Google Keyword Planner. It’s a free tool you can use to look for specific keywords and find out the search volume and competition for those keywords. If you want more advanced data, you can use paid programs like SEMRush and Ahrefs.
• Start by targeting keywords that have a high search volume but comparatively low rivalry, as they’d be easier to rank for. E.g. Croatia Vacation Packages with 4 Star Hotels.
• Long-tail keywords make up for 70% of searches and therefore are likely to yield far better conversion rates since they capture people later in the purchase cycle.
• Once you’ve done your search and shortlisted top keywords, smartly incorporate people in your website, blog, and social media content to drive traffic.

➦ Optimize Page Titles & Descriptions

• Page Titles and Descriptions are one of the most underestimated aspects of SEO.

• Search Engines think about both of these important whilst appraising page relevance, so make sure you optimize them.
• They also have a massive influence on your click-through rates, as the title and description are users view about the search results plus they create a fast decision on whether to click on a hyperlink or keep scrolling based on how important and attractive the title and description will be in terms of what they are looking for.
• Bear in mind that, the more applicable the title and description, the higher are the click-through rates, which is a favorable ranking signal for Google!

So be sure you use relevant keywords in your Title and Description and try to keep them under 70 & 160 characters respectively.

• If you want to highlight 2–3 of the most important services on your name, use separators to make it user friendly.

Checkout a post on 6 Effective Tools That Local SEO Companies Uses To Improve Traffic & Google Ranking right here.

➦ Optimize URLs

• Another facet a lot of individuals ignore is URLs.
• They may not be as important as your title and description, but the use of lookup engine URLs with relevant key terms and a consistent structure throughout the website can help your SEO efforts.

Here Are 5 Pro Methods for URL Optimization:

▹ Add target keywords in the URL.

▹ Upload a favicon to construct trust with search engines and visitors alike.

▹ Always use hyphens in your URLs (Google does not read underscores).

▹ Avoid using capital letters in your URLs.

▹ Place top content in your root folder to signal its importance to search engines.

➦ Use Alt Tags For Images

• Alright, so you filled your website with heaps of great looking images to entice visitors, but Can Google see those images? NO.
• Search engine crawlers can’t understand images (not yet anyway!) so you must use image tags with relevant keywords to help them know what an image is about.
• Tagging the images on your website is particularly useful for image search.
• If your tags match the user query, there is a fantastic chance that your website would show up in picture search and inspire the consumer to browse to your website.
• This way you can drive a great deal of additional traffic through images. Just remember to use the proper keywords!

➦ Optimize Site Content For Clients first, Then Search Engines

• The quality of the content on your website is the most important determinant. But don’t make the mistake of stuffing your site with keywords with the intent of enhancing your rank. It just won’t work.
• Focus on your audience and their needs. Have content that would attract customers, especially first-time visitors.
• Your website is the most important page in that regard and its content should tell both users and search engines concerning the nature of your company and the services you provide. Include your top goods and also with striking photos (be sure that you use image tags for all the photos) along with brief descriptions with your targeted keywords.
• The more attractive and relevant the content on your website, the lower will be your bounce rate & the higher the engagement, each of which is favorable ranking signals for search engines.

➦ Minimize Page Load Time

• The page load time (the time it takes to completely display the content on a page) is now a very important ranking signal for Google, which means that if your site takes a long time to load, then it is very likely to be penalized by Google.
• The ideal page load time is about 4–5 seconds. You can check your site’s loading speed and other performance metrics on SEO audit sites such as SEOptimer, SEMRush, and Pingdom.

Here Are Some Things You Can To To Enhance Your Website’s Load Rate:

▹ Minimize HTTP calls by using sprites and browser caching.

▹ Compress the pictures on your website or utilize a CDN(Content Delivery Network).

▹ Minify your CSS and HTML to make their dimension smaller.

▹ Boost your own server response time (purpose for under 200ms).

▹ Use a compression plugin or page speed service.

▹ Remove unnecessary JavaScript from webpages.

➦ Optimize For Mobile Devices

• Five years back, companies could have gotten off without having a mobile-friendly website. Not anymore.

Mobile-friendliness is a big ranking variable now and not optimizing your website for cellular devices can hurt you big time.

• Moreover, a high number of people now use mobile for their traveling needs, and also a mobile-responsive design ensures a fantastic user experience on tablets & phones and enhances engagement.

➦ Optimize For Local Searches

• Local SEO helps you rank for searches relating to travel suppliers in your area. Ensure to have a verified Google My Business (GMB) accounts with accurate contact details, descriptions, photographs, and any other relevant info.
• Also, make certain you have your full address on your website and contact us pages.
• Another way you can improve your local search rankings is by submitting your site to local business directories. This not only provides you quality backlinks but also drives direct visitors via individuals looking for your type of services in their area.
• Additionally, ensure that your contact and address details are up-to-date on your Facebook page.

➦ Keep A Quality Blog

• Blogging is among the best ways to boost your SEO — It retains your content clean (which search engines love), builds authority in your domain name, and provides your users useful content they are likely to share.
• Traveling is a visual topic, and a blog is a terrific way to inform your brand’s story through a combination of beautiful visuals and text.
• It is possible to blog about a vast selection of topics, such as Travel Guides, Tips, and Tricks, Activities, and experiences, Upcoming Events, etc. Blogging is a fantastic inbound advertising tool that may help you capture readers’ attention during the study and planning phase and help you generate quality leads.

Example: For those who have published a quality blog post titled ‘Top destinations for beach fans in Europe’ plus a user exploring destinations in Europe creates a Google search for the same topic, there’s a fantastic chance your site might show up in the outcomes.

• If the user likes your post, they might get in contact with you to get more information which could ultimately result in a sale.
• To drive more leads by your blog, make sure you incorporate a contextual call-to-action with every post. If you have a travel website, then you need SEO for Travel Websites to get more traffic and clients.

There is no one golden formula as far as SEO is concerned and this is by no means an exhaustive list of things you can do. Search algorithms are always changing and the rivalry for rankings is becoming more and more intense. You have to be patient with your SEO efforts and not expect overnight success.

A lot of individuals make the mistake of focusing solely on search engines and ignore their customers. Focus more on improving the experience for your users — search engine achievement will automatically follow.